The Brief Was:
To create a new years campaign that illustrates how Chobani can be a part of your healthy resolutions.

And We Realised:
In every Chobani tub, there’s all natural ingredients and double the protein than most other yogurts, so you can reach your goals and enjoy something delicious without falling off the bandwagon.

So I:
Told the world that at Chobani, we’re for feeling good. Looking good. Eating good. Sleeping good and doing your body a bit of good every day. So when you decide you’re ready to make your new year’s goals to feel good, look good, eat good and do good, we’re here to fuel the good.
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