SPEC • Young Glory Awards 2016
The Client Wanted:
Taxis restored as the go-to choice for chauffeured rides, without going negative.
And We Realised:
Taxi commissions generally own their fleet, which means their vehicles can reflect the niche needs of the communities they serve. Ride sharing services like Uber simply can’t do this.
Created “we’re life friendly”, a new platform for taxi commisions that shows there’s more to getting a ride than apps and ratings. We gave communities and taxi commisions a way of building fleets that meet the unique needs of a city, and the taxi commisions a way of showing how they can accomodate all riders in a friendly way.
This campaign won gold in the Student category of the 2016 Young Glory Awards, judged by Claire Morrisey, CD of 72 And Sunny L.A.