SPEC • Young Glory Awards 2016
The Client Wanted:
Make fatigued driving less of a killer on roads.
And We Realised:
Young people are the most likely to be involved in a fatigued driving accident. They’re also the most likely to stay up late watching video on services like Netflix.
Created the world’s most boring Netflix film. Made in collaboration with sleep scientists, the film would contain sounds and sights designed to make you feel sleepy. Using clever PR, we’d build up hype before the release of the film, only to confuse critics and viewers alike when they finally watch it. With the world waiting to hear how Netflix made such a flop, we bring attention to the important issue of fatigued driving.
This campaign was a finalist in the Student category of the 2016 Young Glory Awards, judged by Ross Raeburn, CEO of UM Australia.