SPEC • Future Lions Awards
The Brief Was:
To Connect audiences to an idea from a global brand in a way not possible three years ago.
And We Realised:
Many who are deaf and hard of hearing still really enjoy music, but no products exist to make listening to music a better experience for these people.
Married technology Apple already used in other places , with the headphones Beats Headphones already made to create a sensory experience for the hard of hearing.
By incorporating innovative new vibrate motors into amplified headphones, music can be felt and heard by those who can’t use traditional headphones.
To launch these innovative headphones, we held silent disco days at the iTunes festival.